Embrace the Darkness: Ford Unveils 2024 Bronco Raptor Black Appearance Package

Side shot of the Bronco Raptor with the new Black Appearance Package.

In a scene reminiscent of a Hollywood blockbuster, the skies above the Bronco Off-Roadeo in Texas grew ominously dark as Ford introduced a thrilling new update: the 2024 Bronco Raptor Black Appearance Package. This latest enhancement offers a stylishly sinister twist to the Bronco Raptor, already renowned for its robust off-road capabilities. 

Striking Design Features

The Black Appearance Package includes a series of Shadow Black accents – a painted roof, mirror caps, roll bar, and fender flares. These dark features stand in stark contrast to the vibrant colors available in the Raptor’s paint catalog, making for a striking visual impact. Additionally, the package sports a Matte Black steel bumper, skid plate, and tow hooks, further emphasizing its rugged appeal. 

Bronco Raptor with the new Black Appearance Package on a rugged trail.

Historical Echoes and Customer Feedback

The design nods to the legacy of the Bronco, echoing the contrasting roll bar of the sixth-generation concept Bronco SUVs. This detail, alongside the painted skid plate, responds to customer feedback, incorporating modifications Bronco Raptor owners have already been making themselves. 

Pricing and Availability

Priced at $4,995 MSRP, the package will be available for order at the end of April. According to Bronco Brand Manager Jason Hyde, “The Black Appearance gives [customers] a look that stands out on any trail and under any sky, even a total solar eclipse.” This was fittingly showcased during the total solar eclipse on April 8, providing a dramatic backdrop for the event exclusively for current Bronco owners in Austin, Texas. 

Looking down at the Bronco Raptor with the new Black Appearance Package on an off-road trail.

A Commitment to Style and Performance

Ford’s latest offering not only enhances the aesthetic appeal of the Bronco Raptor but also reaffirms its commitment to combining high performance with distinctive style. This update promises to attract enthusiasts eager to make a bold statement on their next off-road adventure. 



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